Investing for impact has been something that many have seen as a trend in recent years. With Swell Investing offering the opportunity to retail investors, people are pretty happy about that.

You might be someone that invests frequently, and if so, I wouldn’t be surprised if you have heard about impact investing. One thing about Swell Investing is they allow individual investors to invest in companies that make an impact. Which is done fully automated. In reality, there are not enough dollars going to companies that are trying to leave an impact on our society.

If you have never heard of impact investing, let me tell you a little about it. Impact investing refers to investments that are made into companies, organizations and funds with the intention of generating social and environmental impacts along with a decent financial return.

Some have gone as far as saying that impact investing might just be a millennial retirement strategy with consideration. Some have even tried to live off dividends, and if they can do that by investing in companies that make a difference, then show them the next company.

Swell Investing is geared more towards investing for more than just a profit. When you work through signing up with Swell, the process is quite simple to get through. You go through like many other companies and create a profile, but before you can get into investing, you need to start to choose what percentage of each category you’d like to invest in. And the goal would be for you to pick investments that would impact your particular beliefs.

One thing that is great about Swell is that they make it very easy to pick stocks. In addition to the low initial deposit, they don’t charge per trade. They just have a set low annual fee. One of the downsides is the steep management fee of 0.75%. They also don’t allow for join accounts or 401(k) rollover capacity.

Now, if you can get past all of that, then there is more to discuss. The interface is very user-friendly, and to make it that much better; it’s fantastic on mobile. Most of the time, you will be working with Robo-advisors, and you can’t be 100% sure what kind of companies you will be investing in, which doesn’t matter to your typical investor.

Swell Investing takes full advantage of the concept of impact investing and only puts companies in your portfolio that are doing good in the world. For some, you need to weigh a more significant return or an investment that is actually making an impact on the world today.

So, is Swell Investing for you? The questions all depend on you personally and how you best feel about investing.